翻车
fān chēlit. “the cart flips over”
What it means
To fail publicly and embarrassingly — a plan, a live stream, a marketing campaign, or a person's reputation 'flips the cart.' You hear it everywhere from tech launches to celebrity scandals: 翻车 means it backfired for the whole internet to see.
In real conversation
德芙这次七夕营销翻车了,评论区全是吐槽。
Brand-ad context.
直播回应网友的时候,李佳琦彻底翻车了。
The 2023 landmark case.
The deeper story
From driving slang to the internet's favorite failure word
翻车 traces to the "老司机" (veteran driver) meme era of the mid-2010s. When a forum user shared a resource link that got taken down, they had "翻车" — the car (link) had flipped. From there it spread to streaming, gaming, and then to every public failure imaginable.
The 2023 mainstream moment
The word went fully mainstream in 2023, when livestream king 李佳琦 (Li Jiaqi) reacted to a viewer saying a ¥79 West Studio eyebrow pencil was getting expensive by telling them to check their own salary. The clip exploded: he 翻车'd in real time, and the word became the way to talk about it.
How to use it
Use 翻车 when something that was supposed to impress fails out loud:
Related: 塌房 when what collapses is a person's image.
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