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搞抽象

gǎo chōu xiànglit. “to do abstract”

Heat 88slangverb / phrasememehumorabsurdgen-z

What it means

To deliberately act in a nonsensical, absurd, or unhinged way for comedic effect — the umbrella term for Chinese internet absurdism. Buying a ticket to a terrible movie because it's terrible? That's 搞抽象.

Why it's trending: “搞抽象” was named Xiaohongshu's keyword of the year in 2024, and it's only grown since. It's the word for 2026's dominant humor style: deadpan, slightly unhinged, and deliberately nonsensical. From ironic movie tickets to abstract wall-of-emoji comments, 搞抽象 is how young Chinese laugh at everything.

In real conversation

你太抽象了,我完全跟不上你的脑回路。
You're too abstract — I can't follow your train of thought at all.

Said with admiration, not frustration.

今天又在群里搞抽象,发了三十个表情包。
Went full abstract in the group chat today — sent thirty memes in a row.

搞抽象 as group chat chaos.

这部电影烂到值得搞抽象去看。
This movie is so bad it's worth going to see as an abstract performance.

The 牛来 phenomenon: watching a bad film as performance art.

The deeper story

From gaming insult to mainstream comedy

抽象 started around 2015 as the in-joke of a notorious group of Douyu game streamers whose crude, chaotic broadcasts their fans called 抽象文化 ("abstract culture"). The studio was banned in 2017 and the slang went underground.

By 2024 it had been sanded down into a mainstream verb. Xiaohongshu (RedNote) named 抽象 its keyword of the year that December, defining it as "using nonsense to season daily life."

Today, 搞抽象 covers:

  • Ironic consumption — buying something because it's terrible (see: 牛来 movie tickets).
  • Nonsense replies — answering a serious question with a wall of emoji or a completely unrelated story.
  • Performance chaos — acting unhinged in videos, livestreams, or group chats on purpose.

The spectrum of abstract

搞抽象 has levels:

LevelWhat it looks likeExample
LightA playful non-sequitur"今天天气真好,所以我决定当一只猫。"
MediumDeliberately confusing contentA video of someone staring at a wall for 3 minutes
MaximumFull performance artBuying a cinema ticket to a ¥7,169-grossing film as a joke

Why it's 2026's defining humor

Three things make 搞抽象 the perfect 2026 word:

  1. It's post-ironic — you're not mocking something sincerely; you're creating a parallel reality where the joke is the point.
  2. It's cheap — anyone can be abstract. No budget, no skill, just a willingness to be weird.
  3. It's a pressure valve — when the world is stressful, being deliberately nonsensical is a form of release.

How to use it

  • "太抽象了" — "too abstract": said when someone does something brilliantly weird.
  • "搞抽象是吧" — "oh, we're being abstract, are we?": called out when someone starts acting up.
  • "抽象一波" — "let's do a wave of abstract": inviting chaos.

The highest compliment: "你抽象得很有水平" (your abstract game is high-level).

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