搞抽象
gǎo chōu xiànglit. “to do abstract”
What it means
To deliberately act in a nonsensical, absurd, or unhinged way for comedic effect — the umbrella term for Chinese internet absurdism. Buying a ticket to a terrible movie because it's terrible? That's 搞抽象.
In real conversation
你太抽象了,我完全跟不上你的脑回路。
Said with admiration, not frustration.
今天又在群里搞抽象,发了三十个表情包。
搞抽象 as group chat chaos.
这部电影烂到值得搞抽象去看。
The 牛来 phenomenon: watching a bad film as performance art.
The deeper story
From gaming insult to mainstream comedy
抽象 started around 2015 as the in-joke of a notorious group of Douyu game streamers whose crude, chaotic broadcasts their fans called 抽象文化 ("abstract culture"). The studio was banned in 2017 and the slang went underground.
By 2024 it had been sanded down into a mainstream verb. Xiaohongshu (RedNote) named 抽象 its keyword of the year that December, defining it as "using nonsense to season daily life."
Today, 搞抽象 covers:
The spectrum of abstract
搞抽象 has levels:
| Level | What it looks like | Example |
|---|---|---|
| Light | A playful non-sequitur | "今天天气真好,所以我决定当一只猫。" |
| Medium | Deliberately confusing content | A video of someone staring at a wall for 3 minutes |
| Maximum | Full performance art | Buying a cinema ticket to a ¥7,169-grossing film as a joke |
Why it's 2026's defining humor
Three things make 搞抽象 the perfect 2026 word:
How to use it
The highest compliment: "你抽象得很有水平" (your abstract game is high-level).
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